“There’s a lot of speculation and guessing and even some confusion about the metaverse,” he says, “but every product team on the planet should be asking now: ‘How can we responsibly participate? ‘” There’s a lot of speculation and guessing and even some confusion about the metaverse, but every product team on the planet should be asking now: ‘How can we responsibly participate? ‘īut, he notes, not knowing the full potential shouldn’t stop companies from doing their due diligence now to learn if their audience and customers are there. “We know that the metaverse is quickly taking form-we’re just not sure what the fullness of it actually is,” says Applegate, chief operating officer of Enjin, which provides the Ethereum-based cryptocurrency Enjin Coin, as well as an ecosystem for making the integration of blockchain and NFTs into gaming applications simple for developers. Caleb Applegate is among many of those who disagree and instead view it as a fresh experience that brings new value. Some have questioned whether the metaverse is simply a marketing label created by big technology companies.

This flurry of activity has raised the question for business leaders: What does it all mean for their organizations? Why it should be on your radar But today, at least 90 startups are already working on the various metaverse components, and big tech companies are staking their claims.

Photo by Joshua Sortino/UnsplashĪ seamless metaverse that’s as ubiquitous as the internet itself sounds more like a dream than reality at present-and a true, seamless and open metaverse is years and perhaps decades away. It’s hard to ignore all the recent buzz around the metaverse when many technology leaders and enthusiasts are calling it “the internet of the future.” Especially as retailers from Samsung to H&M are setting up shop there, giants like Epic Games are investing billions into it, artists like Justin Bieber and Muse are staging metaverse concerts, and even Seoul’s city government is planning to offer events and services in the emerging space. View All Electronics & Accessories Deals.

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